Job Description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title And Summary Content Marketing Manager, Social and Distribution
Dynamic Yield by Mastercard, a Gartner-recognized Leader in Personalization Engines multiple years running is actively seeking a Social Media Marketing Manager with expertise in multimedia content creation. Reporting to the Head of Content Marketing, this pivotal role will drive the content distribution and execution of both paid and organic social media strategies in a myriad of formats (including video) for major campaigns year-round, in close collaboration with demand generation, product, events, customer success, and sales teams.
Reporting to the Head of Content Marketing, this pivotal role will drive the content distribution and execution of both paid and organic social media strategies in a myriad of formats (including video) for major campaigns year-round, in close collaboration with demand generation, product, events, customer success, and sales teams.
Key Responsibilities - Social Campaign Ownership: Own social media channels on the content marketing team. Lead the conceptualization and execution of social media campaigns, leveraging a variety of multimedia content formats to maximize engagement and reach. Responsible for analyzing impact, regularly reporting on our efforts and continual refinement of our strategy.
- Thought Leadership Distribution: Own distribution of thought leadership by spearheading the creation, management, and reporting of distribution strategies, including existing channels such as social media, employee advocacy, and internal communications, plus piloting new ones for audience development.
- Content Optimization: Optimize new and existing content for SEO and other distribution channels, employing multimedia approaches to enhance visibility and resonance.
About You - Seasoned Multimedia Expert: Demonstrated experience in multimedia content creation (video being a plus) and social media marketing, ideally in content marketing roles within B2B Marketing or SaaS environments.
- Strategic Visionary: Possesses a strategic mindset, guiding the organization to think critically and innovate in the realm of social media marketing and multimedia content creation.
- Meticulous Execution: Exhibits a commitment to excellence in all endeavors, balancing perfection with efficiency and agility.
- Compelling Communicator: Naturally adept at crafting engaging and accessible content across various multimedia formats, effectively conveying complex concepts.
- Masterful Project Manager: Skilled at managing multiple projects with diverse timelines, adeptly prioritizing tasks and setting realistic expectations.
- Solution-Oriented: Self-motivated and proactive in addressing challenges, with a willingness to seek guidance when needed.
- Innovative Trailblazer: Driven by a curiosity to explore new opportunities and push the boundaries of social media marketing and multimedia content creation.
Qualifications - 2-3 years of experience in social media marketing, content marketing, or related fields within B2B Marketing or SaaS settings, with a focus on multimedia content creation.
- Proficiency in developing and executing multimedia social media campaigns across various platforms.
- Strong command of tone, mechanics, and grammar, with exceptional storytelling abilities.
- Extensive knowledge of digital marketing tactics, including social media, email marketing, SEO, and web analytics.
- Familiarity with the marketing technology landscape and SaaS-based business practices.
- Bachelor's degree in Marketing, Communications, English, Journalism, Video Production, or a related field.
- Experience using WordPress.
- HTML / CSS knowledge is advantageous.
- Hands-on experience with A/B testing, optimization, and personalization is beneficial.
Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.
Pay Ranges Chicago, Illinois: $85,000 - $136,000 USD
New York City, New York: $102,000 - $163,000 USD
R-221948
Job Tags
Holiday work, Full time, Part time, Flexible hours,