Job Description

Digital Marketing Specialist Are you excited about a new opportunity? Do you have a passion for digital marketing and audience engagement? Are you mission-driven to help towards promoting Community of Hope? Well, look no further! At Community of Hope, we have worked diligently to improve health and end family homelessness to make Washington, DC, more equitable. We believe everyone in DC should have access to good healthcare, a stable income, and home, and hope! If you are ready to make a positive difference in the community, this position is for you! At COH, we strive for : Caring for Families. Improving Lives. Leading Change Our Approach and Values: We care for families by providing direct services with a focus on prevention, healing, and wellness. We improve lives by building on families’ strengths, honoring their choices, and taking a whole-family, multi-generational approach. We lead and advocate for system change to address the effects of historical and current racial inequities on health outcomes and housing opportunities. We embrace the diversity of our community , welcome all voices and perspectives, and treat everyone with respect, compassion, and integrity. We strive for excellence in all that we do, implement evidence-based practices, measure our outcomes, and use this knowledge to continuously strengthen our work. Position Summary: The goal of the Digital Marketing Specialist is to increase Community of Hope’s online presence and engagement through digital channels (social media, website content, and email marketing) by implementing a results-driven digital media strategy that aligns with broader organizational communication and health marketing strategy. The Digital Media Specialist will develop original written, graphic, and video content and suggest creative ways to promote Community of Hope, increase social media engagement, and report on metrics aligned with broader marketing and communications strategies. The pay rate for this position ranges between $24.03 - $26.44 per hour and the offer amount is determined by the candidate's education, qualifications, and experience. Highlighted Duties and Responsibilities: Develops and manages written, graphic, and video content for all digital channels, and social media outreach (Facebook, X, LinkedIn, Instagram). Identifies and evaluates emerging digital platforms and trends, making recommendations for new strategies to improve digital engagement. Manages the social media calendar and collaborates with the communications team to update the monthly comms plan. Monitors, reviews, and reports on key metrics for each social media platform analytics bi-weekly. Engages and interacts daily with users and responds to social media messages, inquiries, and comments. Assists in the development and management of paid digital marketing campaigns, including social media ads and sponsored content. Executes a results-driven social media strategy set by the Director of Communications. Engages and responds to identified organizations with similar mission areas to build our audience. Collaborates with Communications Coordinator and Marketing Specialist to create and edit content. Coordinates with other teams to identify stories to share on social media. Regularly attends COH events and partners with internal teams to produce live social media content. Requirements High school diploma/GED or equivalent experience. Two years of proven work experience as a social media specialist. Proficiency with major social media platforms and management tools, email marketing software, and Google Analytics. Ability to deliver accurate, creative content (text, image, and video). Proficiency with video and photo editing tools (Adobe Creative Suite and Canva). Strong knowledge of digital marketing strategies. In-depth knowledge of SEO and keyword research. Ability to grasp future trends in digital technologies and act proactively. Familiarity with social media marketing strategies and marketing channels. Excellent social listening skills. Impeccable time management skills with the ability to multitask. Detail-oriented approach with ability to work under pressure to meet deadlines. Excellent written and oral communication skills. Ability to travel to and within Community of Hope sites and to participants' homes as required. At COH, we understand the toll that the Covid-19 pandemic has taken on the workforce, which is why we prioritize the following well-being and work-life balance centered benefits: Remote work opportunities are available for many roles. 8 hour workdays, which include a paid lunch. 11.5 paid company holidays, 1 personal floating holiday, and 15 days of paid vacation. Annual performance-based raises, up to 5% of your annual pay. Tuition reimbursement, loan repayment for clinicians, and continuing education unit funds. Many opportunities for internal promotions and transfers. Ongoing internal leadership training for supervisors. Diversity, equity, and inclusion training for all staff. Ongoing wellbeing activities and trauma-informed care initiatives. Medical/Dental/Vision Plans through CareFirst BlueCross Blue Shield. Life insurance, short-term disability, and long-term disability insurance. 403(b) Retirement Plan. Flexible Spending Accounts for medical and dependent care. Transportation pre-tax payroll deduction for metro. Employer paid lunch time. Hybrid : A majority of the position may be able to work remotely, but employees will be required to report to the office a minimum of twice per week. Please note that remote work designations are subject to change and the supervisor may require in-person learning after hire. About Us: Community of Hope is a mission-driven, innovative nonprofit. For over 40 years, we have provided healthcare, housing, and supportive services for under-resourced and underserved individuals in Washington, DC. To request a reasonable accommodation to complete an employment application or for general questions about employment with Community of Hope, contact a Recruiting Coordinator. Email: hr@cohdc.org Phone: 202-407-7747. Community of Hope is an equal opportunity employer. #J-18808-Ljbffr Community Of Hope Inc.

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