Job Description

EVENT & SALES SPONSORSHIP MANAGER - Game of Sports & Performance Center

Sports Facilities Management, LLC

LOCATION: Fitchburg, MA

DEPARTMENT: MARKETING & SALES

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY:

Game On Sports & Performance Center is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Fitchburg, MA. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Game On Sports & Performance Center is a member of The Sports Facilities Companies (SFC) and is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY:

The role of the Events & Sales Sponsorship Manager is to promote the facility as a sports event location, fitness, and special events location. The Events & Sales Sponsorship Manager will oversee the implementation of the marketing campaign plan including digital, print, trade shows/conferences, business development, local and regional event relationship building, and more.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

SPONSORSHIP SALES

• Prospecting, contracting, and supervising the fulfillment of sponsorships including a naming rights partner for multi-year agreements
• Effectively activating sponsorship deliverables to ensure client satisfaction
• Continuously communicating relevant venue & contract-specific data/information that cultivates sponsorship client relations
• Create and develop sales initiatives and goals
• Generate sales through networking, building relationships, and creating strategic alliances

EVENT SALES

• Prospects, sells, contracts, and supports the operations team in the first-class execution of the facility's non-sports events, including corporate and team building events, trade shows, and social events like banquets, holiday parties, birthday parties and other events
• Manage ongoing facility schedule (non-banquet food & beverage)
• Develop event programming to target various markets ranging from corporate, group, adult/youth/family, and special interest groups
• Develop and manage event and program budgets
• Oversee all aspects of programs and special activities
• Work with third-party partners to maximize revenue and attract events
• Event development and primary contact for all events before and after they have been contracted
• Assists with annual and gross-profit plans by forecasting and developing annual sales quotas for programs; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand
• Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing sales action plans
• Actively participates in other operational functions as necessary, including but not limited to event setup and execution, attending all scheduled events and meetings, assisting other departments during outside or special events, etc.
• Recruit tournaments and other special events for straight rental and co-promoted dates
• Plan and execute venue open-house and familiarization events in support of the community, and the events business development effort
• All other duties as assigned by leadership

MINIMUM QUALIFICATIONS:

• Bachelor's degree in business administration, marketing, or advertising; or minimum of 5+ years' experience in a similar position preferred
• Management of a marketing and/or business development budget
• Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
• Prior experience in marketing research to gain consumer insights (locally and regionally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
• Experience in writing press releases and managing media relationships
• Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
• Excellent understanding of the sponsorship sales and activation process
• Technologically savvy with skills in cloud file management or project management
• Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
• Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
• Skilled at identifying and creating opportunities or promotions to deliver revenue goals
• Must have excellent interpersonal, problem solving and negotiating skills
• Must be a team player and deadline-driven
• Must have excellent verbal and written communication skills
• Must be able to work a flexible work schedule (e.g., nights, weekends, holidays, and long hours)
• Proven experience in youth sports, trade shows, consumer shows and convention sales
• Proven experience in contract negotiations, event creation and planning
• Experience with and understanding of hotel rebates and strategic partnerships between hotels and facilities

WORKING CONDITIONS AND PHYSICAL DEMANDS:

• Must be able to lift 30 pounds waist high
• May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop, or bend
• Will be required to operate a computer
• Facility has intermittent noise

The Sports Facilities Companies

Job Tags

Holiday work, Full time, Contract work, Local area, Outdoor, Flexible hours, Night shift, Weekend work,

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