Job Description
JOB SCOPE & PURPOSE
The Group Creative Director(GCD) contributes to the overall strategic direction of assignments. He/she leads a team in developing and creating concepts and visual ideas for all forms of communication, advertising, and promotional materials on assigned accounts. As a contributing art director, he/she determines the creative direction and guides the team on developing conceptual ideas. He/she collaborates with project teams to plan, analyze, organize, and execute assigned projects by meeting with key stakeholders to assess effectiveness and ensure solutions align with the brief. The Group Creative Director is directly responsible for the creative development process from start to completion. Overall, this position requires an innovative, dynamic thinker who inspires and motivates Creative teams throughout the life of a project.
MAIN RESPONSIBILITIES
Responsible for the integration of all elements on clients/programs/projects
Guides and mentors Creative teams to deliver innovative and engaging creative concepts and execution that are strategically sound; helps team maintain the creative direction/vision of all communication solutions from beginning to execution
Oversees the creative execution and quality on a daily basis to help ensure timely, quality, efficient delivery and provides appropriate feedback as necessary
Presents creative strategies and ideas to internal team and external clients with clearly thought-out strategies and recommendations from kickoff to final presentation
Reviews all copy/design developed to ensure the tone/manner/style and mandatories align with brand standards; functions as copywriter/art director when necessary
Builds strong relationships and maintains consistent communication with clients, client team, project managers, Creative team members, and print/digital production
Partners with project management to scope/estimate the project, identifying and monitoring time/budgets and resources to deliver on recommended programs
Monitors the latest innovations in communications channels/technologies and recommends/applies them where appropriate
Assists with managing/leveraging relationships with outside contractors (freelancers)
Develops a thorough understanding of the clients' brands, businesses, and the competitive environment; seeks out actionable insight on assigned client/projects and uses that insight to develop strong creative
Supervises, inspires, and motivates a team of writers and art directors in the creation of communication solutions for a number of accounts assigned by the ECD, providing reviews, nurturing, and training
Maintains consistent communication regarding projects, clients, and staff with the creative director
Communicates and reinforces Targetbase's standards of excellence - on time, on budget, imaginative, strategic, and responsible ideas and executions that incorporate sound direct marketing, customer marketing, or promotion principles
Provides creative direction and feedback to art directors and writers on assigned projects and as it relates to their overall professional development
Acts as a key Creative contact and resource for senior clients and senior agency staff, exemplifying Creative excellence, professionalism, and service at all times
Partners with other competency leads on account to identify growth opportunities and drive business-building, integrated communication solutions, which champion cross-divisional discussion and planning
Attends and participates fully in briefs, product group meetings, and client presentations; attends client briefs and research sessions as needed
Develops program strategies along with Client Service/Strategy/other competency partners
Facilitates the Creative team's understanding of the program's strategy, evaluating and selecting their resulting concepts, ensuring that the creative product is on strategy and on budget
Encourages the exploration of a multitude of creative solutions, seeking out additional creative resources as necessary
Contributes to building a positive agency culture, building positive working relationships with the internal team, other departments, and clients
Supports the recruitment, hiring, training, and retention of staff
EXPERIENCE & EDUCATION 5-7 years of agency experience, as an art director with good verbal sense, with strong conceptual, communication, and presentation skills
Bachelor's Degree or equivalent in a writing- or art direction-focused concentration
KNOWLEDGE & ABILITY Proven ability as an effective team player
Conceptual director with heavy digital and social execution
Strong design sense
Presentation skills
Collaborator not Competitor
Collaboration with strategy/planners
Mentor to art directors (design and concepting)
Team lead across portfolio of brands
Demonstrated ability to lead, manage, and develop creative talent with recognized expertise in print/digital/mobile concepting and design/copywriting
Able to develop solid working relationships with internal and external clients
Solid knowledge of steps required in creative development process: providing guidance to achieve creative direction; giving timely and helpful coaching; and producing all work in a timely, cost-effective manner
Self-motivated, a natural problem-solver, and a good communicator with a demonstrated ability to oversee multiple projects simultaneously, both independently and collaboratively in a team environment
Able to direct film, video, and still photo shoots
Solid presentation skills
Strategically oriented with solid brainstorming acumen and ability to lead ideation
Demonstrated ability to rationalize, judge, and organize ideas, solving problems using keen instincts and organizational experience
Able to mentor and demonstrate team-building skills
MAC and PC literacy
Proficient with Adobe Suite and Figma
Experience with video and Motion graphics are a must
POSITION REQUIREMENTS Travel is required
Must have a portfolio that demonstrates solid, strategically driven creative ideas in multiple mediums
We work a hybrid schedule. 3 days in office and 2 days working from home. Candidates must local to the DFW area and willing to be onsite in the office 3 days a week. Targetbase
Job Tags
Temporary work, For contractors, Freelance, Local area, 3 days per week,