Marketing Manager (Digital) - Remote at Prime Therapeutics in Boise, Idaho, United States Job Description Our work matters. We help people get the medicine they need to feel better and live well. We do not lose sight of that. It fuels our passion and drives every decision we make. Job Posting Title Marketing Manager (Digital) - Remote Job Description The Marketing Manager is responsible for driving the development and execution of quality marketing initiatives to meet Prime Therapeutics' business needs, sales and product objectives. This position leads collaborates with cross functional partners to bring an integrated and strategic approach to sales support and communications planning. Responsibilities + Strong understanding of SEO, SEM, email marketing. social marketing, and content marketing + Ability to conceptualize, plan, and execute digital marketing campaigns across various channels including web, email, social media, and other digital platforms, from ideation to implementation, monitoring and optimization + Experience with website analytics tools (Google Analytics, Adobe Analytics) + Knowledge of CRM systems and marketing automation tools + Ability to develop and implement digital marketing strategies + Excellent analytical skills and ability to interpret data to make informed decisions. + Up-to-date with the latest trends and best practices in digital marketing + Certifications such as Google Ads certification, HubSpot certification, etc., are a plus + Proficiency in web content management systems such as WordPress or LifeRay, including front-end editing skills and basic HTML coding knowledge, with the ability to troubleshoot and make necessary updates independently. + Collaborate with cross-functional business partners and stakeholders to understand Prime's business objectives, product offerings, client utilization/adoption and history, and intended market positioning + Translate business insights into marketing strategies and create messaging that is clear, defensible and differentiates Prime and our products and services in the market + Other duties as assigned Minimum Qualifications + Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required + 5 years of work experience in related marketing roles, including B2B marketing , product marketing and/or communications + Must be eligible to work in the United States without need for work visa or residency sponsorship Additional Qualifications + A To view full details and how to apply, please login or create a Job Seeker account
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