Job Description

Our client, an entertainment brand, is looking for an expert search engine marketing professional to join our GLOBAL team of digital marketers. The successful candidate will help manage the Paid Search Marketing program, with a focus on our Paid Search and Shopping programs across the Americas ( US, Canada, Latin America ). Our team is responsible for driving sales of all of the iconic products online + in retail stores, as well as driving awareness around retail's programs and value propositions across the region. 1 year contract Hybrid, Culver City Pay 55-65hr (w2)

RESPONSIBILITIES

• Hands-on management of Americas search engine marketing program, from planning to tactical execution.
• Sets up, launches, tracks, and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.
• Tracks cost, demand, and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performance.
• Evaluates opportunities against financial goals and brand fit, testing as appropriate.
• Recommend and execute new tests and beta opportunities.
• Provides analytical support with our Data Sciences team on campaign performance.

SKILLS

• Strong hands-on experience with search engine marketing, bid management systems.
• Strong direct response marketing experience
• Find areas of opportunity by looking at data, and also to tell stories based on results in the data.
• Experience and full understanding of how to best segment keywords, match types, and audiences.
• Knowledge and experience managing Google Shopping/Product Listing Ads preferred.
• Data driven and passionately analytical, Excel power user.
• Comfortable with ambiguity, and able to work well independently as well as part of a cohesive, high-performing team.
• Highly motivated with the ability to thrive in a fluid, demanding, fast-paced environment.
• Attention to detail with strong organizational and time management/prioritization skills.

QUALIFICATIONS

• 5+ years experience in Paid Search performance marketing programs.
• Experience managing and optimizing product feeds highly preferred.
• Google AdWords certification and experience with Bing Ads preferred.
• Marin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management Platforms.

Job Tags

Similar Jobs