Job Description

This role requires and supports relocation to Baltimore, MD

This is not a role with ForceBrands.

Role & Responsibilities:

Strategy & Planning:

• Strong understanding of brand management, brand identity, and communication platforms.
• Work with R&D to drive the future range architecture.
• Conduct market & consumer research to identify growth opportunities.
• Develop strategic brand plans based on insights to expand brand penetration.
• Prepare and manage budgets, optimize P&L, and set KPIs for activities.
• Manage a team of one person
• Redevelopment and changes to the brand

Brand Plan Implementation:

• Elevate marketing activities to build a premium brand image.
• Stay updated on how super-premium brands (inside and outside spirits) engage with consumers.
• Manage A&P spend reconciliation, ensuring budget alignment and recommending reallocations when needed.

People Management:

• Foster a culture of insightfulness and curiosity.
• Support both U.S. and global business initiatives.

Requirements:

• Brand management experience in Alc-Bev.
• Proven success in competitive brand growth.
• Experience managing marketing campaigns.
• Strong commercial acumen and P&L literacy.
• Ability to work under pressure and meet deadlines.
• Willingness to travel (~25%).

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