Job Description

Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries. Kinship is unlocking a new world for you and your pet. Because, if you’re like us, your pet is your world. Our family of brands is continuously working to challenge preconceived notions, evolve our environments, and (re)build a universe that supports and centers on people and their pets—all with the power of Mars Petcare behind us. Like most families, we have different interests and expertise. But we all come together with a common purpose and love of pets—because they’re our kin too. The Kin ( is a subscription-based app designed to make pet parenting actually easier—with features like 24/7 access to experts and curated content, personalized to both pets and their parents. Adopt a Pet is a platform that connects hopeful pet parents, shelters, rescues, and rehomers—all with the goal of helping people and pets find each other, by improving the adoption process for everyone involved. The Wildest is one site that brings together culture, care, and content to help real people pet parent (and keep their cool)— with the help of product recs, vet advice, training tips, articles, interviews, and more. PetExec ( is the world's leading tool for pet care businesses, helping teams of all sizes more efficiently manage their daycare, boarding, grooming, and training operations. So they can spend more time on pets. As the SEO Manager, you will report to Senior Director of Performance Marketing. In this role, you will be responsible for: Strategy/Optimization/Execution Managing an SEO agency for a portfolio of brands: The Wildest, GoodFriend, Adopt a Pet, Wisdom Panel, Whistle Defining the SEO strategy for our new platform with the agency and drive successful implementation. Completing tasks according to the SEO timeline/scope for each brand. This involves receiving deliverables on-time by the agency and collaborating with internal Marketing, Product, Engineering, and Content teams for timely implementation. Reviewing deliverables and providing feedback to the agency to ensure completeness and readiness for internal teams. Tracking performance following implementation and sharing recommendations internally. Communicating with brands on a regular basis to share updates on performance, progress across projects, and for continuous alignment on strategy. Directing an off-page optimization project with Mars Petcare brands (i.e. link-building). Performing ad-hoc SEO analysis or pull reports without the agency, when needed. Staying up to date with SEO trends, algorithm updates, and methodologies.

REQUIREMENTS:

Minimum of 4+ years’ experience in SEO Demonstrated success in leading large-scale SEO programs. Expertise manipulating data with Excel/Google Sheets Experience with Google Search Console and Google Analytics Deep knowledge of tools such as SEMRush Experience with two-sided marketplaces / aggregators a plus Proactive attitude and desire to work in a results-oriented and deadline-driven environment. Team player and comfortable working cross-functionally across varying levels. Excellent verbal and written communication skills

COMPENSATION

The New York, New York base salary range for this position is $100,000 - $120,000 annually, commensurate with experience. Total compensation will include bonus incentives and benefits. Kinship provides Full Time Employees (Associates) benefits which may include health insurance, retirement plan benefits, eligibility for Mars discounts, unlimited paid time off and access to other benefit programs. Eligibility for Kinship benefits is determined under the terms of the applicable Kinship Benefits plan at a person’s date of hire.

WHAT YOU CAN EXPECT FROM US:

Opportunities to impact and grow the business on a day to day basis Dog-friendly workplaces Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families Unlimited paid time off for Full-Time Employees Hybrid work environment Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy) Discounts on pet products, services, nutrition and veterinary wellness plans An extensive onboarding program with a chance to meet leaders across our divisions Disclaimer: Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. Note to Search Firms/Agencies: Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.

Job Tags

Full time,

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